Email marketing is one of the most useful ways to promote your events. Although DoAttend provides organizers a way to email attendees from within the application, event organizers often rely on different email marketing services to reach out to a broader spectrum of audience. Often, pricing plays a crucial role in deciding which email marketing service could be ideal for an event organizer. This article lists down the pricing structures of popular email marketing services and can help you, as an event organizer make an informed choice.
Most of the email marketing services offer a combination of three types of plans: Free plan, Subscription plan (Monthly or Annual) and Pay-as-you-go plan.
The free plan is often a trial version of the service that offers you most features free for a period of 30 days or less. This plan helps you to try out the different services and aids in making a better choice to suits your needs. Mail Chimp is the clear winner in the free plan category. Whilst most services offer only a trial, Mail Chimp actually offers a free plan (albeit with some limitations). If you have limited needs, you can try Mail Chimp’s free plan,which allows you to send 12,000 emails to a maximum of 2000 subscribers every month.
The subscription plan is the most popular plan and is targeted at users who regularly send emails. Pricing for this plan depends on the number of subscribers. If you take an annual subscription, some services give you a discount in the range of 10%–20% on the monthly costs associated with the plan.
If you are looking at connecting to less than 10,000 subscribers, Graphic Mail offers you the most reasonable pricing. At $30 for connecting to 10,000 subscribers, it’s a real bargain. On the other hand, if you are looking at numbers greater than 10,000 you may want to check out Stream Send. At about $210 for 150,000 emails, it’s quite reasonable.
For those of you, who have short-term needs, and do not frequently send out emails, some services offer the Pay-as-you-go plan where you pay based on the number of emails you send. Vertical response offers you a pay-as-you-go plan at good pricing.
If you have used an email marketing service and would like to recommend a good pricing plan, doshare your thoughts in the comments section.