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Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t also Bother! click this link here now

Due to the fact name shows, this web site post describes our experience with GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to enhance the onsite Search Engine Optimization of a customer. Its function just isn’t to hurt GoDaddy’s reputation but alternatively to greatly help small businesses recognize that GoDaddy’s site Builder isn’t this content administration system (CMS) that is right for reaching the salient online existence that is therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our analysis that is preliminary of client’s situation, we made a summary of conditions that required action. Among others, the robots.txt file wasn’t configured correctly, there have been two variations for the website and something would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing to your Google+ listing that is local embedded, etc.

We knew that the internet site had been hosted on GoDaddy’s web site Builder, which we’d no knowledge about, so our concept would be to make an effort to perform the optimizations about it of course unsuccessful – move the web site to WordPress and regular hosting.

That which we learned is the fact that while being the cheapest method to host an online site on GoDaddy (rendering it an incredibly cheap option altogether), the web site Builder didn’t permit you to perform nearly every action that a typical web web hosting would allow you to definitely. GoDaddy promote their device given that most suitable choice for his or her non-technical customers – a very simple tool with 100per cent hassle-free setup and upkeep to supply your enterprise with a comfy fundamental site.

It is real (the “comfortable fundamental website” component may be argued), nonetheless it is actually just what a WordPress website hosted with regular hosting services provides you with, too, except WordPress is nowhere near as limiting. Listed here is my advice to all or any small enterprises – don’t get intimidated by just just how “technically demanding” it really is to put together a WordPress website and “undersell” your web existence to a web page Builder internet site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also when it comes to many modest consumers.

The absolute most part that is shocking GoDaddy Website Builder is the fact that you don’t already have access to the FTP while the database. You can easily imagine the capabilities that are limited derive from this kind of limitation. For instance, despite the fact that there clearly was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable considering that the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines for people but unfortunately they responded that this is simply not one thing they support. The consumer rep stated straight that the objective of GoDaddy site Builder is always to assist fundamental users develop a fundamental web site – something such as a small business card. So anything “too advanced level” could be impractical to implement – exact exact same is true of our recommendations to 301 redirect one of many home pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So essentially the question that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the least some basic SEO?”. Well, you are able to nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the heading tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages to be contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you decide to try to implement Schema.org markup that could be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we proposed to the customer would be to migrate their GoDaddy site Builder built site to WordPress therefore we are able to implement all our Search Engine Optimization recommendations. The primary concern he’d had been that keeping their site can be incredibly hard for him because he would need to learn to cope with WordPress. We made a decision to provide him a consultation that is free get their method around WordPress that will be certainly not so much more tough to handle than GoDaddy Website Builder.

If you’re your small business owner consequently they are to locate a good way to produce and keep a web site, we suggest you get web hosting from the well-reputed company and make use of WordPress being a CMS. Like that you are going to manage to completely use Search Engine Optimization recommendations without having any restrictions.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!

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